DIAGEO

It's not what you drink, It’s how much you Drink.            

SCWHEPPES

New Product Innovations            

GIN MARE

Branding, Packaging, Brand Strategy, Creative Platform.            

BANDIDO

Naming, Branding, Packaging.            

DIAGEO

It's not what you drink, It’s how much you Drink.            

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  • WHAT DID WE DO?
  • Concept
  • Photo SHOOT
  • The calendar
  • 40%Awareness
  • 11%Brand style attribute
  • 15%Rate of sales

The concept

The aim was to get the consumer interested in the “Italian style” embodied by Peroni and to direct consumer traffic to the On Trade stores, where the brand was distributed.

During its first two years, Peroni established itself as international brand, via a powerful ATL campaign, and partnering with Italian icons such as “La Dolce Vita”.

Photo shoot

A bellissima experience

Calendar shoots became Happenings that took place in some of the coolest venues in key cities.

Consumers and invited press, could experience 1950s Italy, thanks to Vespa exhibitions, Fiat 500 classics, live music, and Italian flair. They could also witness first-hand models, photographer and the entire production team working on set.

The Calendar

Other works

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la escalera. 2021
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