- WHAT DID WE DO?
- Concepto
- Identity
- Communication
- 1ªBrand closer to the UDLP
- 27%Spontaneous
- 76%Suggested
The concept
During the playoffs to the Spanish first division, we wanted to make Cerveza Tropical go beyond just a sponsorship deal.
We came up with a concept that was more than just sentimental, Cerveza Tropical was going to become the Unión Deportiva Las Palmas’ best friend.
Using this concept, we created multiple activations encouraging fans to support this classic club unconditionally.
Identity
A best friend shouts …
this round’s on me!
A sponsor just wants to be in the photo.
We adapted the club’s crest with images of both organisations.
Communication
We organised the “UDLP Best Friend Awards” where we gave awards to the most loyal fans, the best costume, etc …
Specific actions were created where we rewarded fans with different promotions to strengthen their bond with the club.
