- WHAT DID WE DO?
- The Concept
- VISUAL IDENTITY
- Packaging
- Communication
- nº3Super premium global Gin
The concept
Gin Mare is the first and only premium Mediterranean gin. Made in a chapel in a small fishing village near Barcelona, it was launched when the category was awash with countless other gin brands and when the premium G&T trend was beginning to show signs of exhaustion.
We distilled, macerated and bottled our character and our way of life for the world. Wherever you go, wherever you are.
Because the Mediterranean is not a place, it is an attitude.
Visual identity
PHILOSOPHY
A lifestyle
We come from somewhere where you can stop time whenever you want. Where fun is around every corner, culture is an integral part of life and people look into each other’s eyes. If there’s one thing we are sure about it’s that sharing and enjoying is part of our lifestyle.
We worked with all the brand’s elements to maintain that Mediterranean spirit, artisan, and made with care and love.
Fine, elegant aesthetics, where the product and its ingredients are the stars.
Packaging
We carried out many packaging jobs for different special occasions.
All these projects embodied the brand’s style and philosophy.
COLLABORATION WITH RAMÓN FREIXA
Our packaging work with chef Ramón Freixa stands out the most. We collaborated with him to create a special edition where we designed the packaging for a bottle of Gin Mare and the famous chef created a chocolate cream to go with it.
IBERIA PACKAGING
Duo packaging along with the tonic brand 1724 to enjoy a gin and tonic during iberia-operated flights. Mediterranean style wherever you are.
NECKHANGER 10TH ANNIVERSARY
To celebrate the brand’s 10th anniversary, Gin Mare launched a special edition inspired by the city of Capri. We designed a neckhanger that represented the island of Capri, so we could directly reference the concept’s roots.
Communication
ESQUIRE MAGAZINE PUBLICATION
With the visual application, we planned to reinterpret and distill the essence of traveling. Challenging and contrasting the current behaviour model versus the Mediterranean lifestyle.
We asked people to plan their future, but reinterpreting the meaning and proposing that they keep only what is most essential: the journey.
