- WHAT DID WE DO?
- Concept
- Communication
How many myths are there about alcohol consumption?
That beer makes you less drunk than a Spirit drink; that if you drink coffee and take a cold shower you will get rid of hangovers, that two glasses of beer have less alcohol than a glass of a Spirit drink?
For this reason, we developed the campaign “DISTILLING TRUTHS” starred by Tanqueray and J&B, which offers information to consumers so that those who choose to drink, do so on the basis of correct information. It demystifies with science (and awareness) the beliefs surrounding alcohol and explains that the important thing is to control the amount of alcohol you drink. Because there is no better way to consume responsibly than to do so in a conscious and informed way. For this reason, all the myths questioned in the campaign have a scientific basis, because it is not what you drink, but how much you drink. Thus, the reality around alcohol consumption is revealed.
The campaign is developed through 4 videos that will be shared on social networks and different digital platforms, to raise awareness and encourage consumers to make decisions based on information when deciding to consume alcohol, which also includes the option of not drinking.
