The beer market has been growing constantly over the last few years and one of the key factors has been innovation. Consumers want new flavors and new product experiences.
Tropical, market leader in the Canary Islands, could not ignore this and invited us to help them develop a new brand: Bandido, a beer with a hint of Tequila and targeted specifically towards the 18 to 30 year old age group.
The BANDIDO brand’s tone is informal, playful and fresh.
Urban and underground, but with a touch of old school.
For a new product to enter an already mature category and for the youth market, a notoriously demanding audience, to notice it, you have to target stand out.
We had no doubt about choosing unique visuals inspired by the “Old School” style, that reflects the generation’s iconoclastic and rebellious spirit.
We’ll ask for forgiveness. We’ll never ask for permission.
We go in strong, but smooth when we leave.
In the afternoon, at night, at dawn.
Today we’re going to have fun, tomorrow … we’ll still go out.
Hardcore, burning hearts.
Even if the flame goes out, the fire will continue to burn.
We organized the first Bandido Secret Party in a secret location in the Canary Islands.
The event, starring the Canarian band LOCOPLAYA (El Bejo), was unforgettable.
There were live graffiti art sessions, freestyle rap battles and performances, as well as a hairdresser and piercing corner, photos, surprises, props, raffles, etc …
We reached an agreement with the best Canarian tattoo artists to create an exclusive edition. Each artist designed a bottle in their own style.
The bottle had a special cover where the tattoo artist could tattoo as if they were working on skin.
Using this original design, we created a sleever to print a limited-edition series.