At La Escalera we love packaging designs that add personality and brand value to the product. Packaging is one of the beverage sector’s most significant elements and our agency has specialized over the years in offering value propositions to major brands such as Tropical, Peroni, Gin Mare, Bandido, Heineken or Appletiser .
In the food sector, alcoholic beverages, soft drinks and water continue to grow in a market that is getting more and more competitive every day. So, it is crucial to have an experienced senior team with a background in strategy, planning and international development that know the market, the legal environment, the possibilities different distribution channels (on-trade and off-trade) offer and, above all, who know how to conceptualize the product, put forward a design that matches the brand and prototype the packaging.
And if, as the saying goes, the face is the window to the soul, then packaging undoubtedly is the face of the brand. With this in mind, at La Escalera we strive, every day to give our clients value proposals that reflect all their spirit and the basis of every one of their products: limited editions, collaborations through experiential marketing or ideas that let them integrate the packaging within a unique experience for each consumer.
For the team at La Escalera, it is important to guarantee that Tropical Bandido’s packaging brings together everything that the Canary Islands represent as well as the drink’s playful soul, that Gin Mare fuses all the different meanings of the Mediterranean into its variety of formats or that Clipper can carry on blending its eternally young soul and self-confidence making it one of the most famous Canarian love brands on the market.
From Caraperro’s three varieties of ale to soft drinks such as Appletiser or 1724 Tonic Water, to gourmet waters like Rioja 22 Artisan Water, a part of every brand’s spirit spirit comes together in the packaging we design. For us, packaging is both the starting point and the end of the product’s life, the consumer’s first and last experience with the brand, and the beginning of a new story that begins the moment we lay eyes on the packaging.